How Connect helps you
The majority of our 80,000 active reach is primarily parents and women, strong, powerful, incredible women!
And, as chief decision-maker in their household, you need to talk to them.
Retail analyst Mintel found that 84% of women, mothers in particular, are enormously powerful in terms of spending for their families on everything from holidays to finances to technology.
Shire mums are also busy. We are juggling work, the home, kids, pets, study, activities, appointments, shopping, cooking, being everyone’s taxi driver, all while trying to be healthy and fit themselves.
OUR REACH IS YOUR REACH
Our members are all about social media – Facebook, Instagram – it has their focus, it has their attention, it is their “go-to”. It influences them. But the main thing that influences is recommendations and word of mouth through these channels. They also think carefully about their purchases, especially if it’s for their family. They do their research, they ask their friends and they read reviews. They want reliability and relatability. They want trust.